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2017年英语专业八级真题听力 Interview(2)

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W: Tom, I understand When Havas Media North America hired you early this year to be head of strategy and innovation, it did not include the words "future" of "futurist" in your title, but a large part of your role is understanding where the near and not-so-distant futures of media can be applied and accelerated in ways that give Havas and its clients a competitive advantage.

女:汤姆,我懂得到本年事首年代哈瓦斯北美分公司聘请你担负计谋与创新主管,当时你的头衔里并没有“将来”这个词,但你的职责中,有很大年夜一部分是寻觅将来可以应用媒体并且加快其生长的范畴,从而使哈瓦斯与其客户取得竞争优势。
M: Yes.
男:是的。
W: So, what exactly is your role at Havas?
女:那么,你在哈瓦斯的详细职责是甚么?
M: Well, I'm very lucky in that I get paid to think! My role is about understanding the changes in behavior, technology and media, and then to use that information to inspire new thinking and new ideas, and then to bring them to life. It could be anything from what the Internet of things means for our clients, to how mobile coupons could develop. The key is making something from it.
男:嗯,我很荣幸,由于公司付钱让我思虑!我的职责是懂得行动、技巧和媒体的变更,然后应用这些信息激起新的思虑和想法主意,最后完成这些想法主意。这些想法主意网罗万象,从物联网对客户的意义,到移动优惠券的生长前景。关键是有所作为。
W: What areas of business do you think require the most focus on innovation right now?
女:你认为如今哪些范畴最须要专注于创新?
M: I think we need to innovate in two very broad areas. First, we need to start working around people and not our own interests or channels. We need to create new processes and structures, and bring in new talent to take advantage of the evolving media landscape. In the same way that television show were plays that were filmed, we've tended to simply repurpose advertising units that were invented several decades ago. Secondly, we need to re-evaluate the role of advertising. For me, media agencies should not be advertising clients on how to spend marketing money, but applying design thinking, creativity, data and consumer understanding to solve client business problems.
男:我认为须要在两个异常广阔的范畴停止创新。起首,我们须要开端与人打交道,而不是只专注于本身的好处或渠道。我们须要创造新的过程和构造,并引进新的人才网job.vhao.net,以应对赓续变更的媒体情况。电视剧是被录制上去的话剧,借助这类新瓶装旧酒的方法,我们也要重新应用几十年前创造的告白单位。其次,我们须要重新评价告白的感化。我认为,媒体机构不该该向客户宣传若何花掉落营销经费,而应当应用设计思想、创意、数据和花费者的懂得来处理客户的营业成绩。
W: How do you know which areas to focus on that will actually lead to business results, vs. being interesting, but potentially low-yielding dead-ends?
女:你怎样知道哪些范畴会带来营业成果,哪些是一开端可盈利,其实收益很低的逝世胡同?
M: The hardest thing with innovation is that it needs people to take a risk. You can't do anything for the first time if you need to show previous success stories, because by definition it's never been done before. As an industry, we need to focus on our gut feelings and on superb ideas, not just data-supported arguments.
男:创新最艰苦的处地点于它须要人们去冒险。第一次干事,便不克不及夸耀之前的成功事迹,由于所谓“第一次”,就是历来没有过的。作为一个行业,我们须要存眷我们的直觉和优良的想法主意,而不只仅是数据支撑的论点。
W: What areas do you think are being overlooked by the industry that could be game-changing opportunities in the future?
女:你认为哪些被业内忽视了的范畴,在将来能够改变游戏规矩?
M: I believe that the industry is going to start targeting at a user level, serving messages directly to consumers. Right now, we still move people to visit websites or either enter some silly competition. Why not use ads to download mobile coupons or send offers to friends, or save locations to bookmark, or make phone calls?
男:我信赖这个行业将会以用户为目标,直接向花费者供给信息。如今,我们依然会引诱人们拜访网站,或许参加一些愚蠢的竞争。可以借助告白来下载移动优惠券,给同伙发送约请,把地点保存到书签,还有打德律风。
W: How do you reconcile your role between innovating and applying it into strategy?
女:你若何调和你在创新和应用战略之间的感化?
M: The hardest part of my job is establishing the "focal point". My approach is: first to take a long hard look at the future and see what will be possible one day, and then to consider an entry point that is buyable in the next 4 months, and make it happen.
男:我任务中最艰苦的部分就是设立“核心”。我的办法是:起首对将来停止经久的不雅察,看看将来能够产生甚么,然后再推敲一个在将来4个月内的可买出口点,并完成它。
W: What do you think of other agencies' getting directly into the ventures game to fuel innovation vis-a-vis capital? Or is it best left to professional venture capital firms, or clients to do directly?
女:其他机构直接进入风险投资,以本钱推动创新,对此你有甚么看法?或是由专业风险投资公司或客户直接投资才比较好?
M: I think the role of media agencies needs to be about collaboration and openness and fostering creativity, but the key is how that is done, and how we ensure that everything is about the best interests of our clients.
男:我认为媒体的角色应当是协作、开放和培养创造力,但关键在于若何做到这一点,和我们若何确保一切都关乎我们客户的最高好处。
W: OK, Tom. Thanks for being with us.
女:好吧,汤姆。感谢你离开这里。
M: Pleasure.
男:异常高兴参加节目。
Questions 6 to 10 are based on what you have just heard.
根据所听到的内容答复第6到10题。
Q6: What is Tom's main role in his new position?
第6题:汤姆在这个新职位上的重要角色是甚么?
Q7: According to Tom, what does innovation require of people?
第7题:根据汤姆的说法,创新对人提出了甚么样的请求?
Q8: What does Tom see as game-changing chances in the future?
第8题:汤姆认为甚么会改变将来的游戏规矩?
Q9: What does Tom do first to deal with the toughest part of his work?
第9题:处理任务中最艰苦的部分时,汤姆会先做甚么?
Q10: Which of the following might Tom work for?
第10题:以下哪个能够是汤姆的公司?

重点单词   检查全部解释    
openness ['əupənnis]

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n. 地下;宽敞;率真

 
understand [.ʌndə'stænd]

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vt. 懂得,懂,听说,得知,将 ... 懂得为,认为<

 
creativity [.kri:ei'tiviti]

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n. 创造力,创造

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professional [prə'feʃənl]

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adj. 职业的,专业的,专门的
n. 专业人

 
previous ['pri:vjəs]

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adj. 在 ... 之前,先,前,之前的

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competition [kɔmpi'tiʃən]

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n. 比赛,竞争,比赛

 
solve [sɔlv]

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v. 处理,解答

 
reconcile ['rekənsail]

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vt. 和解,调和,让步
vi. 调和

 
inspire [in'spair]

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vt. 影响,使 ... 冲动,激起,鼓动
v

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definition [.defi'niʃən]

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n. 定义,阐释,清楚度

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